Write a short note on Surrogate Advertisement.

·      Introduction: - Every human being are associated with Advertisement. We watches many advertisements every day, which affect us very much. There are some types of Advertisements like Displayed Advertisement, Classified advertisement, Institutional Advertisement and Surrogate advertisement.

 Definition of Surrogate Advertisement :-

                                                               Surrogate Advertising is the kind of advertising which are used to advertise those products which are banned Like Cigarette, Tobacco and Alcohol. This form of Advertisement is using when the original products are not to advertise itself through Media.

 Examples of Surrogate advertisements:-

§  Advertisement of Bagpiper Soda

    §  Advertisement of Hayward’s 5000 soda and packaged drinking water

§  Advertisement of  Imperial Blue Music CD’s with tagline  “Men will be Men”

§  Advertisement of MC Dwells No1 Soda and Indian cricket team with Tag line “ The No1 spirit of Leadership”