Ø As we know that
every coin has two side Positive and negative. And as the same way media has its
both impact on society.
Ø At some extent
media plays its positive role. Through media we are success to spread some
social awareness like ‘Polio nabudi’ and family planning awareness.
Ø But at some
extent media also became more corporate. Sometimes they give priority to money
rather than the ethics. And sometimes they also governed by the authority.
Ø We can say that
media has presented its negative image by presenting wrong image of society and
culture, and because media is an important part of the society sometimes this
wrong image create some misinterpretation about the culture and society.
Ø So we can’t say
that media work only as to make the society or not only as to mar the society.
It has both the side and aspect. Which play an equal role in the society.
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